Speakers
Salsa Erwina
Strategy and Portfolio Manager
Vestas
Salsa is a strategy and portfolio manager who turns vision into execution by shaping OKRs that create focus, alignment, and measurable progress. Her career across Asia and Europe includes building product driven strategies in startups and driving goal setting in a global matrix setting at Vestas Digital. She is passionate about helping teams own their goals and move from intent to real outcomes.
Talk
The Missing Link Between Strategy and Product Execution: How OKRs Build Clarity, Accountability, and Progress
Andreas Jessen
Head of Product Management
TV 2
Lars Overlund Roost
Head of Portfolio and Delivery
TV 2
Talk
Product-Led in Practice: Learnings from TV 2’s Digital Transformation
Join Andreas Jessen and Lars Overlund Roost as they share insights from TV 2’s transformation journey over the past two years. Learn how TV 2 has taken an ambitious approach to adopting Product-Led ways of working - pushing further and faster to reshape culture, processes, and delivery. Expect candid reflections, lessons learned, and a look at what it takes to drive real change at scale.
Bo Abrahamsen
Head of Subscriptions
Frameo
Emil Melchior
Product Manager
Frameo
Talk
The Data-Driven Product Organization
Morten Lundsby Jensen
Product Leader
Syndicate
Morten Lundsby Jensen is a product leader and consultant with experience from international software companies including Zendesk and Google. He helps leadership teams translate product ambition into practical operating models, decision structures, and ways of working that scale.
Talk
The more successful we are, the messier it gets
Success makes product work harder, not easier. As organizations grow, decision-making slows, ownership blurs, and practices meant to help teams often get in the way.
This talk is about that messy middle. Based on experience from scaling environments like Zendesk and Google, and later applying those lessons inside small and large organizations, Morten shares what actually breaks when product thinking meets success.
Anne Lindberg
LindbergAI
Anne Lindberg is a software engineer focused on generative AI at Region Midtjylland, where she helps turn AI from strategy into working solutions used in day-to-day operations across a large governmental organization.
In parallel, she runs LindbergAI, a consultancy focused on hands-on AI talks and workshops. Anne works closely with product teams and organizations to explore how AI can be applied quickly, responsibly, and with real impact.
Anne specializes in rapid AI prototyping, vibe coding, and no-/low-code tools, enabling teams to move from idea to prototype in days rather than months. She is particularly focused on making complex technology tangible, understandable, and useful in everyday product work. Her sessions are always grounded in real-world cases and participants’ own challenges.
Talk
From Idea to Prototype: Vibe Coding for Product Teams
How can AI be used as a practical, hands-on tool in product discovery and delivery – without adding complexity?
In this talk, Anne Lindberg introduces vibe coding: a lightweight, AI-assisted approach to rapid prototyping. Through concrete examples, she shows how product requirements, ideas, and stakeholder input can be quickly transformed into visual and functional prototypes. The talk explores how AI can act as an effective supplement across analysis, design, and development – helping product teams move faster, align earlier, and make better decisions.
